Meta Ads

when running facebook ads with a whatsapp objective , wazzap can automatically capture the campaign data and send it into your crm using custom fields this allows you to track the source of each lead, understand which campaigns perform best, and optimize your ad spend custom fields to make sure campaign data is stored correctly, you must create the following custom fields in your crm ⚠️ the field names must match exactly (case sensitive) ad conversion source // fuente del anuncio (ej fb ads) ad app origin // app de origen (facebook, instagram) ad entry point source // tipo de entrada (ctwa, botón, etc ) ad title // título del anuncio ad body // texto principal del anuncio ad description // descripción secundaria del anuncio ad media url // url de la imagen o video del anuncio ad source type // tipo de fuente (ad, post, video) ad source id // id del anuncio (clave para marketing) ad source url // url del anuncio (fb me/ ) ad click id // click id (usado para conversion api) ad text // texto escrito por el usuario o caption ad matched text // texto del botón predefinido (si hubo) ad message title // título interno del mensaje ad quoted message // mensaje al que respondió el usuario (si aplica) how it works when a lead comes in from a facebook ad with whatsapp as the objective , wazzap captures the campaign parameters these parameters are automatically mapped to the custom fields in your crm if the fields exist and match the names exactly, the values will be stored automatically you can then use these fields in reporting, workflows, and lead segmentation example incoming lead from facebook ad ad title free trial campaign source type meta ads source url https //www facebook com/ad123 crm custom fields (after sync) title → free trial campaign sourcetype → meta ads sourceurl → https //www facebook com/ad123 crm specific setup depending on your crm, the way to create custom fields may differ please check your crm documentation to learn how to create custom fields with exact names docid\ qh5m7bg 7rf8ysjwwpjxm ⚠️ important notes field names must be created exactly as listed above — any difference (capitalization, spacing, etc ) will prevent mapping if the fields do not exist in your crm, wazzap cannot store the campaign data data is created automatically as soon as a lead arrives from facebook ads → whatsapp make sure to review your crm’s limits for the number of custom fields allowed ✅ with meta ads in fields , you can seamlessly track lead sources from facebook ads inside your crm and optimize campaigns based on real whatsapp conversion data