Meta Ads
When running Facebook Ads with a WhatsApp objective, Wazzap can automatically capture the campaign data and send it into your CRM using Custom Fields.
This allows you to track the source of each lead, understand which campaigns perform best, and optimize your ad spend.
Custom Fields
To make sure campaign data is stored correctly, you must create the following Custom Fields in your CRM.
⚠️ The field names must match exactly (case-sensitive):
ad_conversion_source // Fuente del anuncio (ej. FB_Ads) ad_app_origin // App de origen (facebook, instagram) ad_entry_point_source // Tipo de entrada (ctwa, botón, etc.) ad_title // Título del anuncio ad_body // Texto principal del anuncio ad_description // Descripción secundaria del anuncio ad_media_url // URL de la imagen o video del anuncio ad_source_type // Tipo de fuente (ad, post, video) ad_source_id // ID del anuncio (clave para marketing) ad_source_url // URL del anuncio (fb.me/...) ad_click_id // Click ID (usado para Conversion API) ad_text // Texto escrito por el usuario o caption ad_matched_text // Texto del botón predefinido (si hubo) ad_message_title // Título interno del mensaje ad_quoted_message // Mensaje al que respondió el usuario (si aplica)
How it works
- When a lead comes in from a Facebook Ad with WhatsApp as the objective, Wazzap captures the campaign parameters.
- These parameters are automatically mapped to the Custom Fields in your CRM.
- If the fields exist and match the names exactly, the values will be stored automatically.
- You can then use these fields in reporting, workflows, and lead segmentation.
Example
Incoming Lead from Facebook Ad
- Ad Title: Free Trial Campaign
- Source Type: Meta Ads
- Source URL: https://www.facebook.com/ad123
CRM Custom Fields (after sync):
- title → Free Trial Campaign
- sourceType → Meta Ads
- sourceUrl → https://www.facebook.com/ad123
CRM-Specific Setup
- Depending on your CRM, the way to create Custom Fields may differ.
- Please check your CRM documentation to learn how to create custom fields with exact names.
⚠️ Important Notes
- Field names must be created exactly as listed above — any difference (capitalization, spacing, etc.) will prevent mapping.
- If the fields do not exist in your CRM, Wazzap cannot store the campaign data.
- Data is created automatically as soon as a lead arrives from Facebook Ads → WhatsApp.
- Make sure to review your CRM’s limits for the number of custom fields allowed.
✅ With Meta Ads in Fields, you can seamlessly track lead sources from Facebook Ads inside your CRM and optimize campaigns based on real WhatsApp conversion data.